We make healthy living accessible

Harvest & Hustle Wellness Project Inc. was founded with a simple vision: to make health and wellness accessible for all — not just those in big cities or boutique gyms. Based in Hertford County, North Carolina, our nonprofit combines fitness programs, nutrition education, and a community garden to create a holistic approach to wellness.

At the heart of Harvest & Hustle is family. DJ, his wife, and their three children can often be found working out together in the gym, side by side with his mom. Out in the garden, even “Papa” lends a hand to keep things growing. This family-first atmosphere extends to the entire organization, making Harvest & Hustle a kid-friendly, welcoming space where all generations can move, learn, and thrive together.

We’re Changing the Way Wellness Works in Rural Communities

6,500+

coaching hours

20+

PRODUCE varieties grown

2020

year founded

DJ Vinson, CPT

Jason B.
Trainer

Jeff K. 
trainer

Ashley I.
Trainer

Josh S.
dietician

DJ leads Harvest & Hustle’s programs with passion and expertise. He earned his Bachelor’s degree in Exercise Science from Winston-Salem State University before becoming a Certified Personal Trainer with more than 10 years of experience.

His passion for helping others was also shaped during his time as a counselor at Victory Junction — a medically safe yet exhilarating camp where children with serious medical conditions are encouraged to try things they never imagined possible. That experience of seeing people break through barriers continues to inspire the work of Harvest & Hustle today.  

Before founding Harvest & Hustle, DJ spent nearly a decade training clients at Anytime Fitness, where he refined his coaching style and embraced their motto to “Coach, Care, and Connect.” These principles continue to guide his work today, ensuring every participant feels supported and valued.

His approach blends evidence-based training with motivation and positivity, creating a welcoming environment for all. DJ brings that same commitment to Harvest & Hustle Wellness Project Inc., leading programs that connect fitness, nutrition, and community for healthier, stronger futures.

Meet Our Vision Leader